The Disney Channel Italia series Alex & Co., has made the boom of plays, with its season finale broadcast in May 2015. After the brilliant the debut, on May 11th, which ranked as the most watched premiere in the last 3 years on the Girls 4-14 target, it consolidated the success of the series with the record number of listeners on the channel totalizing an average audience of over 250,000 individuals 4+, 150,000 kids 4-14 and over 120,000 Girls 8-14.
Alex & Co has been a success not only television but also online in fact in the month of May 2015 alone the official website of the series has registered over 60,000 unique users. Rich in content, the site offers not only information on the characters, photos and videos on the series, but also exclusive ones such as selfie videos where the protagonists tell each other on the web after each episode.
The official “Cup Song” series competition has also started on the official website, inviting users to follow the tutorials created by Alex and send a video with their performances. The prize was the participation as an appearance in an episode of the new season of the series.
In this project I took care of the graphic design for the tv-serie's official website and I gave the idea for the successful cup song's competition.