Bally presents the autumn-winter 2024 fashion campaign as a series of photographic diptychs, uniting the archival inspirations and contemporary realities of the collection designed by creative director Simone Bellotti.
Kervern’s intimate full-colour captures of Bally models are juxtaposed with historic photographs by the Swiss artist Karlheinz Weinberger (1921-2006), a key seasonal inspiration that evokes a sense of urban revelry and an alternative community of Swiss subcultures.
Weinberger’s black-and-white snapshots of Zurich in the early 1960s reveal characters at the crossroads of European tradition and a new punk energy, where denim, leather, shearling and chunky knitwear are suffused with youthful panache.
Here, parallels are drawn in conversation with Weinberger’s iconic imagery, as Kervern’s spontaneous and cinematic take on the autumn-winter 2024 collection celebrates the diverse characters who personify the season’s harmony of Swiss folklore with the coded uniforms of the Zurich streets.
Featuring studded black leather accessories, mohair knitwear and classic footwear styles from the Bally archives, the duality of inspiration and interpretation revealed in these diptychs is a testament to Simone Bellotti’s irreverent approach to uniting Bally’s past and present.
Creative Director: @simonebellotti / Photographer: @olivierkervern / Art Director: @matthieudr
/ Stylist: @charlottecolletcollet / Casting: @ben_grimes_casting / Hair: @anthonyturnerhair / Make up: @luciapicaofficial / Model: @gaye__serigne
Special thanks to Galerie Esther Woerdehoff on behalf of the Karlheinz Weinberger Estate. Credit: ©️ Collection Esther Woerdehoff
/ Stylist: @charlottecolletcollet / Casting: @ben_grimes_casting / Hair: @anthonyturnerhair / Make up: @luciapicaofficial / Model: @gaye__serigne
Special thanks to Galerie Esther Woerdehoff on behalf of the Karlheinz Weinberger Estate. Credit: ©️ Collection Esther Woerdehoff
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