The Spring/Summer 2024 campaign shot by Alasdair McLellan, showcasing the debut collection from Creative Director Simone Bellotti. Shot within a historic villa, the collection works in harmony with the gentle lines of the architecture, echoing the effortless precision marked out for SS24.​

Despite its location, the campaign setting is pared back in order to let the collection itself — a blend of clever tailoring, beautifully-made essentials and minimal accessories — provide the nuance. The result is an elevation of the everyday, with timeless pieces reimagined as contemporary cornerstones of a 21st century wardrobe.
Creative Director: Simone Bellotti​ / Art Director: Christopher Simmonds​ / Photographer: Alasdair McLellan​ / Stylist: Charlotte Collet​ / Hair: Anthony Turner​ / Make-up: Lucia Pica​ / Casting: Ben Grimes​ / Models: Claudia Ferrier, Lottie Morris, Maria Ermakova, Nazarit Machin, Will Woodward, Josef Ptacek, Gideon Adeniyi​
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