The Spring/Summer 2024 campaign shot by Alasdair McLellan, showcasing the debut collection from Creative Director Simone Bellotti. Shot within a historic villa, the collection works in harmony with the gentle lines of the architecture, echoing the effortless precision marked out for SS24.
Despite its location, the campaign setting is pared back in order to let the collection itself — a blend of clever tailoring, beautifully-made essentials and minimal accessories — provide the nuance. The result is an elevation of the everyday, with timeless pieces reimagined as contemporary cornerstones of a 21st century wardrobe.
Despite its location, the campaign setting is pared back in order to let the collection itself — a blend of clever tailoring, beautifully-made essentials and minimal accessories — provide the nuance. The result is an elevation of the everyday, with timeless pieces reimagined as contemporary cornerstones of a 21st century wardrobe.
Creative Director: Simone Bellotti / Art Director: Christopher Simmonds / Photographer: Alasdair McLellan / Stylist: Charlotte Collet / Hair: Anthony Turner / Make-up: Lucia Pica / Casting: Ben Grimes / Models: Claudia Ferrier, Lottie Morris, Maria Ermakova, Nazarit Machin, Will Woodward, Josef Ptacek, Gideon Adeniyi
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