Directed the visual identity for Bally’s 'Craftsmanship' series, aiming to strengthen the brand’s positioning as a leader in high-end leather goods. My role involved conceptualizing the visual narrative, supervising the set design to reflect an artisanal workshop atmosphere, and ensuring that the final imagery communicated quality and timelessness. The result is a sophisticated storytelling piece that bridges the gap between traditional savoir-faire and contemporary luxury design.
Each pair of Plume shoes are meticulously handcrafted by our skilled artisans in Switzerland, who execute every detail with exceptional care. The entire process includes more than 200 steps which require unique expertise, such as the Goodyear Reverse construction technique, that provides extreme comfort.
A true masterpiece in lightness and flexibility, the Plume showcases unparalleled attention to detail. Visit our stores worldwide to experience it firsthand.
A true masterpiece in lightness and flexibility, the Plume showcases unparalleled attention to detail. Visit our stores worldwide to experience it firsthand.
Credits: PHOTO | Dave Masotti
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