For the Bally Autumn/Winter 2023 collection, the invitation was designed to embody the opulence and intimacy of a private luxury salon. Under the creative direction of Rhuigi Villaseñor, the project moved beyond traditional paper invitations to create a sensory, three-dimensional experience that reflected the collection's themes of decadent Swiss heritage and modern maximalism.
The core of the invitation was a bespoke "Cake Box", a nod to the refined domesticity and sophisticated leisure of high-society gatherings. The design sought to recreate the atmosphere of an elite salon, where indulgence meets impeccable taste.
Inside the box, guests discovered a custom-engraved silver spoon, transforming the invitation from a mere notification into a luxurious collectible. This tactile element served as a symbolic "key" to the Bally world, evoking the ritual of tasting and the pleasure of artisanal craftsmanship.
DESIGN & TECHNICAL DETAILS
The execution required a seamless blend of high-end graphic design and industrial production:
- A custom-built rigid box designed to withstand transport while maintaining the delicate aesthetic of a luxury pastry carrier.
- Use of premium paper stocks and gold-foil accents to echo the rich textures of a
classic salon interior.
- The silver spoon featured precision engraving of the Bally logo and AW23 branding,
ensuring a permanent and prestigious memento for every attendee.
The execution required a seamless blend of high-end graphic design and industrial production:
- A custom-built rigid box designed to withstand transport while maintaining the delicate aesthetic of a luxury pastry carrier.
- Use of premium paper stocks and gold-foil accents to echo the rich textures of a
classic salon interior.
- The silver spoon featured precision engraving of the Bally logo and AW23 branding,
ensuring a permanent and prestigious memento for every attendee.
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