REDValentino took part in the Rinascente MadeForItaly 2020 project for a unique collaboration with the artist Roberto Collodoro whose for the occasion personalized the RED(V) Bowalk sneakers with a hand-painted roses.
The sicilian artist Roberto Collodoro, also known as Robico is a painter, illustrator, street artist. An eclectic talent that makes no distinction in terms of tools and supports, in fact he sweeps easily between pencil and brush, between sheet and canvas or as in the case of REDValentino, a sneaker. 

In this project I worked as Art Director for the production of social content, we have realized a short video and a photo shoot where has been told the making of Robico's creations for REDValentino.
Credits: ARTIST | Roberto Collodoro // VIDEO | Jacopo Pergameno // FOTO | Tommaso De Dona
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