Spring Summer 2022 Rendez-Vous campaign featuring Euphoria star Zendaya lensed by fashion photographer Michael Bailey Gates. In charge of creative direction was Pierpaolo Piccioli, with styling from Law Roach, set design by Happy Massee, and choreography by Stephen Galloway. Beauty is work of hair stylist Kim Kimble, makeup artist Sheika Daley, and manicurist Chaun Legend. The video campaign was shot at Warner Bros. Studios in Los Angeles by Euphoria cinematographer Marcell Rev. The Rendez-Vous Spring Summer 2022 collection explores contrasts, and combines creative layers and vibrant colors to bring a fresh couture spirit.
The backstage, conceived by Happy Massee, is a factory in-between a photographic studio and an intimate loft. It is the interior place where the community of the campaign works, talks and shares moments of Joie de Vivre. In the continuous upside down of the production and making of all artists are actors of the campaign and at the same time spectators, including Pierpaolo Piccioli together with stylist Law Roach.
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