Since becoming Bally’s creative director in May 2023, Simone Bellotti has been blending the romance of Swiss folktales with punk rebellion and a kind of alternative, intellectual banker cool.
While preserving the brand’s reverence for antiquity, Bellotti has infused it with a contemporary flair inspired by underground club scenes, mid-century English teddy boys, and the work of Swiss photographer Karlheinz Weinberger, renowned for his intimate portraits of rebellious working-class men, construction workers, bikers, and athletes. Bellotti has retained the Swiss bells—considered good luck charms in the nation’s culture but has added studs, touches of fur, and a bold edge that has turned Bally into a brand everyone is talking about.
To amplify the Swiss experience and celebrate Bally’s heritage, Simone Bellotti introduces a special GWP (Gift With Purchase): a beautifully crafted Swiss bell, presented in an elegant box. This exclusive gift pays homage to the iconic Swiss bells while reflecting Bellotti’s contemporary vision for the brand.
The bell stands as a tangible token of Bally’s respect for tradition, reinterpreted with a modern twist that perfectly aligns with the brand’s renewed identity. Carefully designed, it offers clients a meaningful keepsake that captures the romance of Swiss craftsmanship, seamlessly blending heritage with innovation for an unforgettable experience.
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