In this collaboration between the luxury heritage brand Bally and illustrator Helen Bullock, I served as the lead Art Director and Project Coordinator. My primary objective was to breathe new life into Bally’s visual legacy by blending traditional, high-fashion illustration with a contemporary digital framework.
I established the creative direction, providing a comprehensive brief that tasked Helen Bullock with interpreting iconic Bally motifs—drawing inspiration from the bold, mid-century aesthetics of Bernard Villemot. I curated the product selection, ensuring the footwear was represented through a lens of artistic expression rather than standard commercial photography.
The most technical and creative challenge of this project involved the final assembly of the assets. Helen’s process is deeply analog, resulting in raw, scanned files of individual illustrated elements.
I managed the delivery of various hand-drawn components, treating them as a "visual puzzle."
I handled the high-resolution digitization of the physical artwork, ensuring the texture of the brushstrokes and the vibrancy of the pigments were preserved.
I took these fragmented pieces and digitally composed the final poster. This involved meticulous attention to spatial balance, layering the "BALLY" typography, and aligning the raw illustrations into a polished, print-ready campaign asset.
Credits: ILLUSTRATION | Helen Bullock
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