The second chapter of the Bally Zine collection is here. Bally once again partners with the renowned Swiss artist book publisher @nievesbooks to create a new edition of the Bally Zine, celebrating the Spring/Summer 2025 fashion show. This special issue features all-new work by acclaimed Swiss artist @bischofbeni.
The collection offers a Dadaist homage that feels more spiritual than literal. Just as Dadaism once deconstructed the conventions of the art world, Bally’s SS25 collection reimagines and reframes familiar wardrobe codes. This vision is mirrored in the Bally Zine, where the very deconstruction of the word “Dada”—which also translates to “rocking horse” in French—becomes a playful and thoughtful exploration of form, movement, and meaning.
To complement the VIP gifting experience, a bespoke shopping bag has been designed, featuring the striking artwork from the Bally Zine cover. This thoughtful detail ties the entire presentation together, seamlessly blending the graphic essence of the zine with the exclusivity of the gifting concept.
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