Fall/Winter 2023 campaign shot by Alasdair McLellan, the first under its new Design Director Simone Bellotti. Captured in Switzerland on the grounds of the neoclassical Villa Heleneum—the Bally Foundation’s home for art and culture on Lugano’s Lake—the mood is natural, intimate and effortless.
Signaling a new visual language, the campaign reinforces Bally’s heritage of Swiss luxury, honoring nature and craftsmanship. It displays a series of intimate portraits evoking the innocence and purity of youth, captured by McLellan, and featuring a cast of new faces.
Design Director: Simone Bellotti / Art Director: Christopher Simmonds / Photographer: Alasdair McLellan / Product / Photography: Anders Edström / Stylist: Charlotte Collet / Hair: Anthony Turner / Make-up: Lucia Pica / Models: Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, Will Woodward
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