REDValentino announced the Fall ‘21 Collection with a new platform to unveil exclusive content and special insights available online for a week. It’s time to explore a new sense of authenticity and independence blended with a flair for dreamy, free-spirited, and energetic girls.
Tamraz expressed the REDValentino Fall ’21 collection with a sharp eye guided by instinct; the intimacy of the female body is interpreted with graceful shapes and unique textures. An easy-to-wear aesthetic, a sense of effortless dressing: the garments you wear to convey the right role of clothes in life. At your choice, for yourself, following your instinct.
This project is an accurate way to exhibit the launch preview of the collection to the brand followers, press, and wholesalers. In a now changing world, we've to rethink a new dynamic to involve the curiosity of our viewers and tease them to discover the news.
In the scroll-down website, I played with the visual perception of the transition from a black and white photo to a colored version of the same one, which characterizes the lookbook photo-shooting style.
My experience in Web design allowed me to developed directly the wireframe, content, and functionality of the website.