Photographer Teresa Ciocia portrays glimpses of imperfect yet brazen femininity. Tangible muses who insinuate sensual thoughts showing the transverse details of an irreverent intimate attitude. Femininity not as a pledge or a virtue but a way of living emotions freely, exhibiting or containing the fullness of sensations that each one, intimately, lives.
As Digital Art Director I was responsible for translating the overall project into a digital visual solution that would best celebrate the message for the new collection. I’ve worked closely with the communication, branding, and digital marketing team to figure out the best way to communicate the project’s strategic goals; the main aim was to develop a new way to launch the collection preview online and involve the web community and I can tell it has had very positive feedback.
Because I’ve experience in understanding technical aspects of Web design I directly developed the wireframe, the content, and functionality.