For the Fall/Winter 2021-22 season, the brand’s creative director Pierpaolo Piccioli deep dives into the different kaleidoscopic facets of the REDValentino world to telegraph a message of freedom and self-expression. Carefully designed items, each of them featuring a strong, distinctive personality, are juxtaposed to recreate a new version of the REDValentino vocabulary, one that sets aside fairy tales to embrace the authentic spectacle of the everyday life. Quintessentially romantic at heart, the collection embraces a versatile dimension, where a glamorous and sensual attitude meets a dynamic, sometimes sporty spirit. Iconic urban wear staples are redesigned and repurposed for a charming sense of personalisation.
As Art Director I've ideated the communication digital layout. I've choose to position the REDValentino logo at the center of the scene but behind the models giving a modern taste adapt for the social's communication.
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