A celebration of harmony and reunion under the glow of the full moon. This project reinterprets the millennia-old traditions of the Mid-Autumn Festival through an exclusive tea set where heritage meets contemporary design. The lunar phases are not merely decorative elements but serve as a poetic invitation to slow down and observe the passage of time.
The visual identity bridges Bally’s Swiss minimalist DNA with Eastern iconography:
- Palette: Deep midnight blue paired with metallic gold accents to evoke the celestial night sky.
- Tactile Experience: The use of premium embossed papers and gold-leaf foiling elevates the packaging from a container to a collectible object of desire.
Digital Integration: The E-Vite Experience
To ensure a seamless omni-channel journey for Top Clients, the physical gift is preceded by a bespoke animated digital invitation (E-Vite), optimized for WeChat and mobile platforms.
Upon opening, a fluid motion graphic depicts the moon transitioning through its phases. As it reaches its zenith (the full moon), it subtly morphs into the Bally logo.
The invitation includes a personalized RSVP and a minimalist Call-to-Action, allowing clients to schedule a private in-boutique collection of their gift set.
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