Love is all around in REDValentino.
What better way to celebrate the QiXi Festival with a special capsule, this season’s collection is literally a celebration of love, and it shows as it features many heart prints on a variety of sweaters, tops, skirts, dresses up until the accessories section.
From red hearts on a pink backdrop to a print of a heart with arrows, the selection is endless, yet what counts this season is how you style them.
In this project I curated the art direction of the photo shooting with the special mannequin created for this occasion and the model in the RED(V) flagship store designed by India Mahadavi, the prestigious architect behind the interiors. I took care of the graphic design for the social media including the animation in motion graphics.
In whatever way, you may decide to celebrate love this year, always remember to do in style.