RED (V) presents a special edition of the iconic Rock Ruffles and Rock Ruffles XL bags dedicated to the Fidenza Village in collaboration with Roberto Collodoro, aka Robico.The main protagonist is the subject of the rose, which is extracted from the context and broken down through a creative path that takes inspiration from the collection patterns. A bold and contemporary reinterpretation of two functional and iconic models - an elegant and original accessory with an eccentric and creative style.
In this project I worked as Art Director for the production of the communication package; I've creatively briefed the talents and create the moodboard, I've coordinate the set for the final delivery. To complete the package I've realized a short animation with the focus bag Red(V) Rock Ruffles.
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