The Pre-Fall/Winter collection 2019-20 REDValentino campaign is inspired by art, creativity, passion and youth, and stars twenty-three talented students from the Accademia di Belle Arti di Roma as they pose around their creative workspace, which also happens to be one of the most important and ancient academies of fine arts in Italy.
For this occasion in particular, REDValentino pushed the students of the Accademia to interpret the theme ‘Love and Rock design’ chosen by the brand, for the creation of a very special graphical print. The print has been used to create a fun new limited-edition t-shirt previewed during Milan’s Salone del Mobile 2019 event in store.
In this project I worked as Art Director and Motion Graphic Artist for the production of social teasers, e-vites and newsletter, and a photo shoot of the special item in store. The motion graphic videos were used as teasers for the project based on the image of the special item Love & Rock design.