Inspired by the legendary Swiss mountain Monte Verità and its celebrated commune, the Bslly Fashion Show SS24 embodied a theme of freedom and the beauty of nature. Swiss precision and elegance were showcased on a clean, minimal runway, framed by pristine walls that reflected natural light. The runway culminated in a breathtaking garden, where the show took a magical turn, transforming into a poignant metaphor for freedom.
The event took place in the stunning Large Cloister, also known as the "Cloister of the Two Columns," located within the historic Cloisters of San Simpliciano in Milan's vibrant Brera district.
The invitation, designed to reflect the colors of the Swiss national flag, reinforced the brand's heritage and identity while maintaining consistency with previous season's graphics. Digital e-vites, distributed via email, included a QR code providing access to an exclusive playlist curated by DJ Leo Mas. For VIP guests, a specially crafted notebook featured a striking photograph by Alasdair McLellan, accompanied by evocative words and visuals inspired by Monte Verità.
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