This special capsule collection marks a creative synergy between Bally and renowned Korean stylist YK Jeong, designed in collaboration with Creative Director Simone Bellotti. Blending Swiss heritage with a modern, collegiate aesthetic, the project draws inspiration from the serene landscapes of Lake Lugano.
Supporting the Senior Art Director in the visual development and on-set execution of the global campaign, translating the "well-traveled, collegiate feel" of the capsule into a cohesive visual language. My role involved the meticulous editing and development of the campaign imagery to ensure it aligned with the refined, nature-inspired aesthetic envisioned by Creative Director Simone Bellotti.
Lead Art Direction for the collaborative illustration series with artist Hellen Bullock, translating the collection's palette into bespoke visual assets for social media and physical event postcards.
Comprehensive Art Direction for the global launch events—from retail set-up concepts to post-production and curation of event photography across Milan, Tokyo, and Seoul flagship stores.
Gaeul of IVE
Actor Park Sung-hoon
Chaeryeong of ITZY
Actress Pyo Ye-jin
Credits: CREATIVE DIRECTOR | Simone Bellotti // COLLECTION STYLIST | YK Jeong // ILLUSTRATOR | Hellen Bullock
ALL RIGHTS TO THE CONTENTS OF THE SITE ARE RESERVED IN ACCORDANCE WITH CURRENT LEGISLATION.REPRODUCTION, PUBLICATION AND DISTRIBUTION, IN WHOLE OR IN PART, OF ALL THE ORIGINAL MATERIAL CONTAINED IN THIS SITE (INCLUDING, BUT NOT LIMITED TO, TEXTS, IMAGES, GRAPHIC ELABORATIONS) ARE EXPRESSLY FORBIDDEN WITHOUT AUTHORIZATION WRITTEN.